OLIVE YOUNG Global
(Concept)
Korean beauty has taken the world by storm. Its reach and influence have captured the hearts of many—especially college-aged students. Gen Z students in college struggle to prioritize self-care, but Olive Young has them covered—enter “Stay Olive Young.” A campaign that keeps Gen Z youthful with their natural beauty, encouraging them in a world where they are constantly perceived, and reminds them that self-care can be soothing!
Here, I made a concept pitch deck for the brand Olive Young Global to pitch a campaign targeting Gen Z to take care of themselves in a world where they focus more on survival.
Something as small as taking a moment to indulge in self-care can make all the difference. Staying true to yourself, taking care of yourself, is essential in Staying Olive Young.
