Kattea Boba House
Role: Social media marketing team
Kattea is your favorite local Boba shop—but what makes it unique? Kattea’s problem is their lack of social media marketing, their somewhat niche flavors, and their marketing strategy.
So what did I do to help Kattea go in the right direction? Start a creative brief to help their social media accounts reach a wider audience and spark excitement about not just another boba shop, but one that is more welcoming, cozy, and unique.
What needed to change?:
The lack of social media posting to look “perfect” and remind people that we are authentic. We are people first who also make drinks and deliver smiles.
Target Audience:
Changing from 18-25 year olds, to 18-35 year olds, to cater to a wider audience.
Focus on brand strategy and social media analytics:
For a new brand owner, it was hard to keep track of which platforms to post on, who to cater to, and how to track social media analytics such as comments, shares, and posting times.