NSAC - National Student Advertising Competiton

AT&T - The communication tycoon. Their problem? GENZ WASN’T RECEPTIVE, SO HOW DID NSAC HELP THEM?

AAF Illinois NSAC

2nd Place!

AT&T Plansbook

  • NSAC 2024/2025 Client: AT&T

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Where I contributed most:

Gen Z is the backbone of social media, but that comes with its challenges, such as doomscrolling. Our campaign is based on the strategy that AT&T helps you find your balance between the on and offline.

What does this mean for media?

We want to reach consumers where they are, so why not on their devices, such as the apps they interact with or the shows they watch—even on the go. With this, we chose channels such as streaming, social media, and OOH to emphasize the competitive digital space.

TV SPOT

Media Spots

Connection changes everything—including what platforms it’s on.

We’re Not Really Strangers x AT&T

AT&T is partnering with We’re Not Really Strangers to break new bounds of connection. This popular card game sparks vulnerable conversations about relationships and values that get Gen Z talking.

The AT&T Extension Pack invites players to explore the impact of connection in their lives, whether through their phones, personal conversations, or shared experiences. Way better than Never Have I Ever.

Production Team

Katie Dalton, Kara Yoo, Helene Simmons

Group Members of NSAC 2024-2025

President: Caden Jones

Creative Team: Greta Prepejchal, Kara Yoo, William Hohe, Jenn Lee, Rebecca, Jacklynn Cartwright, Amy Chen, Miguel Mora, Leanna, Helene Simmons, Katie Dalton, Madeline Kruse

Strategy Team: Jacob Fong, Kyle Park, Lauren Barjami, Eduardo Quintana, Edelynn Zaripova, Brigid Kissane, Caroline Burns, Olivia Fernandez-Geddes, Karys Boeriu

Media Team: Trevor Benos, Jenna Lovanh, Bella Brown, Elie Dixon, Irika, Jack Durante, Diego

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